BLOG
Articles & Resources
Guides, insights and practical tips to optimize your visibility in AI search engines.
What Is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing websites so AI engines can find, understand, and recommend businesses. Learn how it differs from traditional SEO.
How ChatGPT Finds and Cites Websites
ChatGPT uses web crawlers and browsing tools to find information. Learn how it decides which websites to cite in its responses.
GEO vs SEO: What Businesses Need to Know
SEO gets you ranked in Google. GEO helps AI engines understand, cite, and recommend your business. Here's why you need both.
AI Crawlers: OAI-SearchBot, GPTBot, ClaudeBot and PerplexityBot
A practical guide to the AI crawlers that index your website for AI search engines. How to identify them and configure access.
How Structured Data Helps AI Understand a Business
Structured data (JSON-LD, Schema.org) is one of the most important signals AI engines use. Learn what to implement and why.
How We Measure AI Visibility
Our methodology for measuring AI visibility: what we test, how we analyze results, and what the limitations are.
AI Visibility for E-commerce
How e-commerce businesses can improve their chances of being found and recommended by AI search engines.
AI Visibility for Real Estate
How real estate agencies can get found and recommended by AI search engines when buyers and renters ask for property recommendations.
AI Visibility for Local Service Businesses
How local service businesses — plumbers, dentists, restaurants, lawyers — can get found by AI search engines in their area.
Check your AI visibility for free
Check Your AI Visibility Free